5 Simple Ways to Get More Veterinary Clients
Whether clients are lining up at the door or slow to fill the phone lines, it’s always smart to have a marketing plan in place to bring new veterinary clients to your practice. There are plenty of proven new business techniques out there for your veterinary practice to try. Put these five approaches to work for you.
#1: Engage with Social Media
What age do your veterinary clients tend to be? If you bring in a younger demographic for business, then social media is practically a must-have for growth. Talk to your employees and friends and ask what kind of social media posts appeal to them most. Facebook and Instagram are great platforms to start with, allowing you to reach potential customers to share specials, new advanced regenerative medicine, or pets of the week.
#2: Create a Referral Rewards System
Everyone likes to be rewarded. A referral rewards system can do just that, bringing veterinary clients back for care, products, and special services. To get started, create a list of rewards to offer for each referral your veterinary clients make. Maybe the first reward is a cup of coffee. The second reward could be a promo item. For the 10th referral, the client becomes a “preferred client,” with special perks.
#3: Start a Care to Share Card Program
These special cards can be given to veterinary clients at the time of a visit. Then, the client is asked to share the card with a friend to encourage him or her to visit your veterinary practice. When the friend brings the card to your practice for services, he or she receives a gift – and so do you! The reward given is up to you; just make sure your veterinary clients feel it’s of value.
#4: Reboot Reminder Effectiveness
Your reminder system for appointments, vaccinations, prescription refills, and other events should work 80% to 85% of the time. If your percentage is lower, it’s time to take a closer look at your approach. Make sure you are sending reminders out on time, and keep track of conversations with clients for follow-up reminders. Maybe you mentioned a new product to treat a corneal ulcer – or you talked about flea and tick prevention. Be sure to send reminders from these discussions so that your clients are in the loop.
#5: Build Relationships With Like-Minded Businesses
You don’t have to work in a silo to build your business. Similar businesses that work together can help each other grow through recommendations and referrals. You could tap into a relationship with a local groomer, training center, pet store, or even a nonprofit to provide resources for your clients, while gaining new clients in return.
Keep Your Veterinary Practice Growing
As you look for new techniques to get more veterinary clients, know that providing the latest treatments in medicine, like Vetrix regenerative medicine, can go a long way in having clients return again and again. Learn more about Vetrix by contacting us today.
