Vet Practice Reviews Matter: Here’s Why
With so much information and so many options available today, you need social proof to get people through your door. Whether it’s a piece of clothing, a restaurant, or a veterinary clinic, people look to their phones to see what others are saying about it—and use that to determine whether or not it’s worth their time and money.
It’s one thing to try out a new bar that has mixed reviews, but when it comes to people’s pets they won’t be as likely to try you on a whim. You need a strong and positive online presence to get and keep new clients. Keep reading for some more info and tips.
Managing First Impressions
For most people, the first impression of your business is no longer when they walk through the front door. Instead, they get their first impression of you before you even know they exist—online. While you can’t control what other people write about your business, you can incentivize good reviews and mitigate the effects of bad ones.
Vet practice reviews don’t just help potential clients find out more about you. Online exposure can help them find you in the first place, too. The more reviews you have, the more likely you are to pop up in someone’s search results. For example, if someone leaves a review saying that your clinic did a great job treating their pet rabbit, the next time someone searches “vet clinic that treats rabbits” that review might pop up.
Dealing with Negative Vet Practice Reviews
This one’s tough, but you have to try to have thick skin when it comes to these. There are two kinds of people who are most likely to leave a review: someone who had an amazing, exceeded-expectations experience and someone who had a horrible experience. If someone had a horrible experience, the best thing you can do is to respond. Even if all you do is thank them for their feedback and apologize for the bad experience, others will see that you’re responsive and trying to do better.
Of course, sometimes you just get plain unhappy people, who’d be unhappy no matter what their experience was actually like. Luckily, most potential clients will have some grace when it comes to negative vet practice reviews that are clearly unreasonable.
The reasonable ones, however, could actually help you! Odds are at some point someone will complain about something you never even thought about. Use these reviews to update and improve your veterinary practice!
Reviews and Your Staff
Some of the vet practice reviews you receive will be more specific than others. Most of them will probably say “had a great experience!” and that’s it, but some will mention staff members by name—for better or for worse. When a staff member is called out for providing excellent service, make sure they know about it! It will encourage them not only to keep up the good work, but also to ask other clients to leave reviews.
Of course, some reviews might alert you to potential issues. If someone mentioned that the receptionist was rude, show them the review and talk about how they can do better.
It All Comes Down to Providing the Best Care
Your facility can be spotless and inviting, your staff can be an absolute delight, and booking an appointment can be seamless—but the most important part of your practice is providing the best possible care for your furry patients. That means staying up to date with the latest innovations in veterinary medicine. That’s where Vetrix comes in. We’re the leading provider of veterinary regenerative medicine, and we can help your practice thrive! To learn more, get in touch with us today.
