Five Social Media Tips for Veterinarians
Once you’ve visited a veterinary practice, you’ll have no doubt it’s in the business to keep pets healthy. It’s a certain calling veterinarians often have at an early age when they discover the loving comfort and goodness of owning a pet.
No matter how incredible it must be to work around animals all day, owning a business and competing with other veterinary practices in the area can get complicated. Especially when it comes to marketing and the rising popularity of social media. Knowing a few simple tips for how to approach social media for your veterinary practice can go a long way in keeping your business in the lead for future growth.
Follow these five social media tips for your veterinary practice:
#1: Schedule Posts on a Monthly Social Media Calendar
Planning ahead can help take the worry out of what to post and how often. You’ll find many inexpensive social media planning services that allow you to create a calendar each month for social media posts and even automatically post them for you. Scheduling one, two, or three posts a week is plenty to keep your followers engaged.
#2: Share and Repost Other Business’s Posts
You don’t have to create clever content all of the time. Sometimes all you have to do is share content from other businesses that are related to your veterinary practice. It could be for an adoption service, a new line of pet gear, or advanced veterinary regenerative medicine you use to help pets heal more successfully. You can also share pet photos and videos from your customers with their approval, adding further engagement from your followers, while showing how you are invested in the community.
#3: Share Moments From Your Veterinary Practice Day
One of the best ways for pet owners to learn about your veterinary practice is to see your services and pet care in action. With your customers’ permission, capture video of kittens in for their first vaccination. Show your groomer trimming an adorable pup’s face. Or maybe a pet who is in for corneal defects and receiving EyeQ Amniotic Eye Drops. These moments create a story for your veterinary practice, drawing people in to learn more.
#4: Interact Within Your Posts
When followers post a comment on your social media post, it’s always a good idea to respond with a brief reply, happy face, or other emoji to let them know they are just as important to you as you are to them. You can do this by scheduling time every morning or afternoon to read notifications and respond appropriately.
#5: Reshare Popular Posts
No two days are the same with social media. One day notifications are packed, while other days are quiet. So when you have a popular post or one that didn’t get the attention it deserved, try reposting it a week or two later with slightly different text.
Provide Better Care and Pet Treatments
Contact one of our professionals to rethink healing in your veterinary practice, using the latest advancements from Vetrix.
